Johanna Grawunder

When did you realise you wanted to be a designer?

I knew I wanted to be an architect when I was 8 years old. The designer part came much later, when I realized I could realize ideas faster, experiment and “find my voice” on a more manageable scale and with more iterative intention particularly with light. Also, to paraphrase Oscar Wilde, It is faster, cheaper, and you meet a better class of people.

What is artificial light for you?

Man-made light is the soul of 20th/21st century living. Without it, we would all go to sleep much earlier. It is also an opportunity to create phenomena and human experience that has never existed before. Important caveat: try to use artificial light for good and not evil.

Why do you like working with Flos?

Flos is always pushing the boundaries of what can be considered “light” by experimenting with new materials and technologies and defining its product line as much through innovative sculptural qualities as technological advances.

What is the next object you’d like to design?

A new Chandelier for Flos. I keep trying